The International Congress of Applied Social Communication (CICSA) was founded as a forum to debate all social problems that find a frame of reference in applied communication. In this context, advertising is a communication modality that has great social impact. 

Given this background, the I International Congress of Applied Social Communication (CICSA) aims to focus on the analysis of misleading advertising as a modality of illicit advertising that affects not only markets but also, and especially, consumers. Thus, it is intended as a discussion forum on the presence, regulation, self-regulation, management and social and media responsibility of advertising from the standpoint of different disciplines and perspectives, as well as a space for sharing experiences on what is happening in other parts of the world regarding the subject of study.

Titles, abstracts and keywords will be published via the congress platform (OCS) of the research group 'methaodos.org'.  Papers that pass the evaluation process of double-blind peer review will be fully published in the congress proceedings.

Finally, the 14 papers that obtain the best evaluation from the CICSA Scientific Committee will be published as articles (12) and research notes (2) in a special issue of the scientific journal ‘methaodos.social science journal’ planned for May 2018.