Belleza y verdad. La práctica estética de las noticias y el prosumidor de medios
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La racionalidad de la estética moderna no se limita al arte, sino que se extiende a las noticias. Sin embargo, un enfoque ideológico de la estética informativa sigue siendo, en el mejor de los casos, algo inconcluso. Al aplicar una perspectiva del Sur global, este artículo ofrece una comprensión alternativa de cómo las plataformas televisivas emplean el valor estético. En primer lugar, presenta una descripción ideológica de la estética de las noticias, es decir, la conversión de un incidente en un evento mediático mediante la creación de un atractivo popular y su mitificación en la sociedad. Al situar al prosumidor de medios dentro de este ecosistema, expone el vínculo entre la belleza que se presenta y la verdad que se omite, argumentando que esta relación conflictiva marca la esencia de la estética informativa. Este artículo teórico explora la relación entre la estética y la producción de noticias. A partir de esta premisa, se proponen cuatro características de la estética informativa. Mediante un estudio de caso, se ilustra cómo estas características operan en conjunto para suturar una “verdad” del prosumidor de medios que puede ser bastante diferente de la realidad.
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