¿Se está ganando el periodismo nativo digital el corazón de los jóvenes? Un estudio de caso portugués
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Construir y controlar una narrativa forma parte de la necesidad que tienen los jóvenes de crear marcos significativos para interactuar en la actualidad, en un escenario complejo caracterizado por la pluralidad de esferas mediáticas y la cantidad de oportunidades digitales para participar (Maneta et al., 2024). Ante esto, los medios tradicionales se perciben cada vez más distantes de los jóvenes (Madden et al., 2017), en contraste con los nativos digitales, que presentan una dimensión emocional significativa que impulsa relaciones más íntimas con la tecnología, y también fomenta su vínculo con las noticias al inspirar conexión (Beckett & Deuze, 2016). Es lo que Clark y Marchi (2017) describen como periodismo conectivo. Con el objetivo de identificar qué enfoques editoriales resultan más eficaces y generan mayor empatía e interés en las noticias entre los jóvenes, este estudio realizó 15 entrevistas a jóvenes de entre 16 y 18 años. Al ser expuestos a dos reportajes sobre salud mental —uno del medio nativo digital Fumaça y otro del periódico Público—, manifestaron mayor interés por el primero, ya que, en tanto que su formato en audio y la narración en primera persona les ofrecía un enfoque más cercano y les generaba mayor empatía, comprensión e interés..
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