Voces sin hijos al descubierto: representación, humor y resistencia en Instagram

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Esra Bozkanat

Resumen

Esta investigación tiene como objetivo revelar la representación social de la childlessness voluntaria (VC) en Instagram, analizando cómo los individuos construyen y defienden su identidad sin hijos en un entorno visual digital. Basada en la Teoría de Representaciones Sociales (SRT), se examinan 212 publicaciones de cuentas dedicadas a contenido sobre VC. Usando la netnografía y el análisis temático, se exploran los patrones recurrentes en la comunicación y negociación del VC. Las publicaciones se seleccionaron en función de hashtags relevantes (como #childfreebychoice) y contenido relacionado con la representación, excluyendo material promocional o antinatalista. El análisis identifica tres mecanismos clave de representación: anclaje (uso de términos como "sin hijos" en lugar de "infertilidad"), objetificación (memes que visualizan estigmas sociales) y repudiación (respuestas directas a estigmas comunes como arrepentimiento o egoísmo). Los hallazgos muestran cómo Instagram funciona como un espacio para el desempeño de identidad, la comunicación defensiva y la resistencia a narrativas pronatalistas. Esta investigación contribuye al campo de la representación digital al mostrar cómo las plataformas y el contenido generado por los usuarios reformulan identidades sociales marginadas, y tiene implicaciones prácticas para comprender cómo los medios visuales permiten narrativas contra las normas tradicionales de la paternidad.

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Bozkanat, E. (2025). Voces sin hijos al descubierto: representación, humor y resistencia en Instagram. methaodos.Revista De Ciencias Sociales, 13(1), m251301a06. https://doi.org/10.17502/mrcs.v13i1.861
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Esra Bozkanat, Kırklareli University

PhD in 2018 at Istanbul University. She is currently a faculty member in the Sociology Department at Kırklareli University, where she teaches courses on digital society, media, popular culture, communication sociology, and qualitative research methods. Her primary research interests include digital media analysis, social representations in digital media, digital media literacy, and qualitative data analysis. She focuses on understanding the intersection of digital media, culture, and society through specific theoretical frameworks. Since 2023, she has been a member of the European Communication Research and Education Association (ECREA).

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